The second CIM release is out with some important updates. There is no change in methodology but the networks are updated and some new networks are introduced.

What’s new

• CIM audience figures for 2m² Poster, Digital OOH and Insert frames in Metro stations
• CIM audience figures for Insert frames in street.

Some results

Let us remind you that a 100% Share Of Time is taken into consideration to calculate the CIM audience figures for all Digital Out-Of-Home Billboards.

Urban3 network (JCDecaux)

• 2100 (2m² street) + 3000 (Insert frames street) + 100 (2m² Metro stations)
• 7 day duration
• 807 VRP – 78% VAR – 10,4 VAF on Target Audience 18-54y

Insert Full Monty network (JCDecaux)

• 7500 (Insert frames street) + 1500 (Insert frames Metro stations) + 35 (DOOH Brussels)
• 7 day duration
• 629 VRP – 66% VAR – 9,5 VAF on Target Audience 18-54y

Digital Metro network (JCDecaux)

• 160 Digital Out-Of-Home Billboards in Metro Stations
• 7 day duration – SOT 100%
• 737 VRP – 59% VAR – 11,9 VAF on Target Audience 18-54y Brussels CIM

Give a call to request more CIM audience figures.

Published on April 24, 2018