On the occasion of the launch of Duracell Optimum, the brand is conducting an impressive campaign on the Frankrijklei in Antwerp. It consists of a combination of two Mega Posters and a huge battery installed on the corner of the building. A second Mega Poster hangs on the Sablon in Brussels, but without the battery. The making of this OOH campaign can be seen simultaneously on the four I-Conic screens in Brussels (Delta, Van Praet, De Brouckère and Charles-Quint). The campaign runs until December 26th. It is the result of a collaboration between Mediacom, Outsight, Urban Media and Clear Channel.
Source: Media Marketing