As announced at the end of last year, Clear Channel is launching a series of new DOOH packages offering a guaranteed number of contacts in terms of audience, frequency and coverage.

Called Guaranteed Audience Digital Solutions, according to the saleshouse, these client-centric modules combine the power of OOH with the impact of DOOH, while adopting an audience approach, without distorting the strength of the medium. In addition, they can be mixed with the paper format for greater impact.

“This marketing responds to the challenges posed by the expansion of digital inventory, while offering guaranteed audience packages with homogeneous coverage and great flexibility,” explains Baudouin Van de Berg, Sales Director at Clear Channel.

“The transformation of the asset marketing to audience has shaken up our usual points of reference. We therefore wanted to rethink our approach to audience buying by putting in place guarantees and key performance indicators to help buyers,” adds Valérie De Coster, Head Of Research & Insights.

Source : MM