FCA Fleet (Fiat, Jeep and Alfa Romeo) has put in place a real-time DOOH campaign to inform the passers-by about the still remaining promo deals. At this moment, still quite a lot available in discount, but for how long. The campaign is visible on the I-conic Screen Delta from 23 April to 6 May and is linked in real time with data from FCA Fleet to the DOOH platform of Clear Channel.
This DOOH campaign was set up in collaboration with FCA Fleet, Space, Clear Channel and Outsight.
Published on 26 April, 2018