For the first in Belgium, for two of our clients Innocent and Nissan, we set up an Out-Of-Home campaign through a 100% programmatic buying. Both campaigns were booked within the platform of OutMoove and were diffused on the MMD/On Air Media screens at the petrol stations Esso and Maes. MMD/On Air Media is the first Out-Of-Home operator in Belgium who proposes all his 500 screens in programmatic buying. In so doing it not only activates the automated buying through a DSP but also the flexibility in diffusion in direct line with external data such as weather conditions, traffic and more.
Published on 2018, 30 august